Hi Friends,
For months, I have been going back and forth on the struggle of Booktube vs. book blogging, and which is right for me. If you don’t already know, I started out as a Booktuber, but the struggle to keep up with videos and the YouTube algorithm turned me off. It wasn’t very good for my mental health. I had always been an avid writer, so I turned to book blogging. I wouldn’t say one is more cost efficient than the other, since money goes into both of them. Also, for a planner like myself, both seem to take a lot of time and effort to keep up with every week.
I never really felt like a part of the book community, and I noticed that after stepping away, I was reading more than I ever had before. Watching new Booktubers growing, while I was stuck at 100 subscribers after more than two years took its toll on my mental health. I do, at times, get upset when my blog isn’t performing as well as I might hope. But I feel more involved in the blogging community, which helps. Also, I think my writing is way better than my camera skills. I will say that I sometimes get the urge to film a video, and some topics are just easier as video content, rather than blog posts. However, I like owning my work, which isn’t possible with YouTube.
I know that Booktubers get more recognition than book bloggers, which is a bummer. Another big thing is that Booktubers are the go-to for sponsorships and paid promotions. I am not sure if book bloggers get these opportunities as well, but I know that it is a huge thing in the Booktube community. I thought that it would be fun to give you some personal pros and cons of Booktube vs book blogging, just in case you were stuck on the decision too.
Booktube | Book Blog |
Large community, with a lot of original content |
Smaller community, with a lot of content inspired by Booktube |
Your content is owned by YouTube, and can be deleted at any time |
You own all your content, and nobody else can censor you |
Need a good camera, lighting, and a background |
If you want to do it long term, you need to buy a URL and hosting |
You have opportunities for free books and paid sponsorships |
Much harder to get noticed by authors and publishers |
You have to be on camera, and able to clearly communicate your point |
Can write a post in your PJ’s, from anywhere |
I hope that this list might help some make the decision between Booktube or a book blog, or at least make it a bit easier. I think that I might start posting Instagram (or maybe Booktok) videos, if I ever feel the need to film anything bookish. That way I don’t have to commit to a Booktube channel. I would love your support on my little bookish corner of the internet, so like and share this post! You can follow me on Twitter and Instagram as well (@bookswithbunny).
Until The Next Chapter,
Bunny